Power Pricing:

Pricing for maximum profit



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“Profitable Pricing: A Guide for Ambitious Business Owners”

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Working too hard for too little money

Have you ever felt…

There is downward pressure on price… your customers keep complaining over price,

Your margins are being constantly squeezed,

Customers aren’t paying you on time and you’re often short of cash,

You’re working too hard and too many hours, and ultimately

You’re not making enough money?

If so, you’re not alone.

The most common underlying reason for these problems is the wrong way of pricing.

Unfortunately most businesses use emotional pricing, which comes from a lack of understanding of pricing strategy; reacting to gut feel and emotion rather than the facts. Rather than from a proper understanding of the numbers.

Without understanding the numbers, pricing strategy and price psychology most small businesses end up competing on price with no real differentiation in the market.

So what is the solution?

We are the numbers experts.  We work with numbers every day.  And one of the key numbers in any business that we specialise in is the price number.

You see, there are 9 drivers of profit.  And of all those drivers, price is the most misunderstood and overlooked; and yet it is the most powerful.

Using our skills with numbers we help you analyse your business model, understand different price points and identify a pricing strategy that will maximise your profits.  We have a range of solutions that will:

  • Identify a price strategy that will enable your business to grow more profitably,
  • Establish price points that will yield greater profit,
  • Present your price in a way that is more appealing so that more people say, “Yes” and buy from you,
  • Build in payment structures that reduce cash issues, and
  • Make your price seem smaller than it is using the power of price psychology.

The bottom line is, you will make more sales and at higher prices, your profit will grow and you will have more cash in the bank.

Jim Rayner is our numbers expert. As a professional accountant he has over 35 Years’ experience working with the owners of small businesses.

And like you, he’s a business owner so he knows how it feels.


“Using our skills with numbers we help you understand different pricing points and identify a strategy that will maximise your profits.”

How it works

Whatever your business, you will find one of our Power Pricing bundles to suit your needs.

To help you identify the best option for you here is a quick overview:

Pricing systemisation – This is the best option for ambitious business owners who want more than just the explanation. This is for people who want a hands-on approach where we work closely with you and help you to create and implement pricing systems. 12 month programme

Pricing training – This is our most popular option because we take you through a structured programme of how to price for maximum profit and identify which pricing strategies and tactics will work best for your business. 7 month programme


Pricing strategy – This option is best for those business owners who are on a tight budget or don’t want to commit to a full programme or just want pointing in the right direction. 1 month programme


Get started

To find out more about how Power Pricing can help you identify and implement a pricing strategy that maximises your profits take a look at our brochure

Power Pricing – Pricing for maximum profit       Download a brochure