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Should your website show prices?

Should your website show prices?

A business owner at a networking meeting yesterday asked me the question “Should my website show prices?” And it’s a great question because trawling through the websites of businesses offering professional services (I was chatting to a life coach) it’s clear there’s a mix of approaches. Some don’t show any prices while others have opted for detailed fully-priced menus of their services.

So what are the advantages and disadvantages of advertising your prices online?

It all depends on what your website is for, and what kind of relationship you want to build with potential customers when they visit it.
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