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The Midsomer margin killer

Rishi Sunak’s Eat Out to Help Out experiment will soon be ending. His novel tactic of subsidising meals out on the quietest 3 days of the week was designed to get local economies moving again by luring us out of our protective bubbles and back into pubs and restaurants: a price cut to boost demand.

But what of those of us in other business sectors? We’re not going to get a government subsidy but should we follow suit and try to boost demand with a price cut?

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